Start by researching each city or area you want to target to design successful location-based landing pages. This entails knowing local demographics, culture, and service demands. To measure and improve these metrics, use tools like Google PageSpeed Insights and Lighthouse. These tools will analyze your page and provide specific recommendations for improvement. Limor brings 20 years of SEO expertise, focusing on Technical SEO, JavaScript rendering, and mobile optimization.

Understanding your GMB ranking is key to improving visibility and attracting more customers. This article will guide you through the best tools and methods to monitor your local search performance. You can also use a keyword research tool to surface long-tail keywords where the keyword difficulty is manageable, yet the search volume is substantial enough to drive traffic. This simple process can help you improve page rankings, increase CTR, and get more traffic. If the other parts of your SEO strategy are in place and people like your site enough to return or link to it, that boost might become permanent.

The more of a presence your local business has across a variety of platforms, the better the digital footprint and recognition your business will have with potential customers. Having Google My Business as a component of your overall digital marketing strategy is a great way to help you build brand awareness with your local audience. All three of these factors come together to determine whether or not your Google Business profile will show up in a person’s search results. This includes when they can shop, where they can find you, how to call you, and more. At the very minimum, you should fill out all of the important information you can about your business.

Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase. These “featured passages” are a bit different than featured snippets, since they usually show up for longer, more specific searches. This change again highlights the importance of thorough, clear, informational content. If you clearly and thoroughly cover a topic, your content may appear as a featured passage when a user asks a specific question, and you may win SERP spot zero.

Google allows a few different options for creating a mobile-friendly site. One of the most common methods is using responsive design to display your website content appropriately for the device’s screen size. While ads are a part of the SEO Anomaly internet and are meant to be seen by users, don’t let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages (pages displayed before or after the content you’re expecting) that make it difficult to use the website. If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about. Some content management systems (CMS) may even do this automatically for you.

Claim (or Create) Your Profile

This helps avoid potential negative consequences in your rankings in Google Search. This helps identify which pages are underperforming in user interaction so you can improve their content. The User Acquisition report allows you to analyze engagement rates, specifically for organic search traffic. SEO analytics collects, measures, and analyzes data to understand how a website performs in organic search. By examining metrics such as traffic, rankings, and conversions, businesses can identify opportunities to improve their search engine optimization strategies.

Create Branded Keywords

It will tell you information like your brand’s visibility, more about your potential customers, and how your target audience is interacting with your business listing. Having a good Google Maps ranking is important for your local business and can help you in a variety of unexpected ways. Now that we understand how to improve your Google Maps ranking let’s discuss the reasons why you should do it. Google uses the geolocation of the person performing the local search on their Google Maps app to show them businesses that are close to them.

• A slow-loading site can negatively impact user experience and ultimately harm your search engine rankings.
• Now it’s time to optimize each piece page on your site around a single keyword.
• You need to make sure that your content is actually answering the questions that web users are asking.
• Your photos should be at least 720 pixels wide by 720 pixels tall and either a JPG or PNG file.
• Within weeks of the coverage, the site started to rank on page 1 for competitive terms in the podcast space.

In general, for a local business, a domain authority of is fairly good. National or international businesses, however, often need to aim higher. A domain authority in the range will set you up for success here, although higher is always better. As you can probably imagine, it takes a lot of time and effort to increase your domain authority. Google—and by extension, Moz—want to see relevant, consistent content that meets searchers’ needs.

Backing up your claims with relevant statistical data is great for E-E-A-T and gets you on the good side of Google. Apart from Clearscope and Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating.

In the following sections, you’ll learn how to target your chosen keywords effectively. If you already rank for a keyword, you’ll see your ranking position in the “Keyword” column. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation. And calculate a personal keyword difficulty (PKD %) score for each one.